Geek Powered Studios (GPS) is a digital marketing company that helps small businesses increase leads and grow their businesses through search engine optimization (SEO), pay-per-click ads (PPC), and web design.
I worked at GPS for about two years supporting a number of small business clients by designing websites and other marketing/promotional material. This case study includes a sample of the types of work I personally produced for clients as well as a look into the design process.
Geek Powered Studios was a relatively small marketing agency, which meant frequent collaboration between employees and different displicines. Once a client signed on for marketing services, they would be assigned a team based on whoever had the most available bandwidth.
Each GPS client had a team of:
Logo concepts and moodboard for an interior designer, inspired by plants and a love of the Southwest
Designers at GPS also worked closely with the PPC specialists to create and test differnet types of display and social ads. These are the types of ads you might notice while on a news website or scrolling through Facebook.
Ads would be driven to the client's new website to increase visibility and gain more customer leads. My teammate and I would often A/B test different images (such as a different house photo) or different copy to see what would perform better and get more clicks.
Examples of different sizes/configurations for display ads
Examples of a display ad in context
Working in a small agency with a wide range of clients also meant that I took on a range of projects. Although my main job was designing websites, I also designed for other marketing channels.
A few other examples of marketing collateral I've created: